It could also be the knowledge that Ribbon’s software-based solutions have the same robust performance and scale as its hardware-based products. Or, maybe it’s because we offer more deployment choices with SBC models that range from those that are perfect for small businesses up to those with the best scale, performance, and security for Tier 1 service providers. Perhaps it’s the peace of mind that comes from independent testing that shows that Ribbon SBCs can thwart the most challenging denial of service attacks without impacting call traffic. What makes Ribbon SBCs stand apart from the competition? Maybe it’s the fact that the world’s most demanding service providers have trusted Ribbon to deliver secure, high-quality SIP communications for more than 20 years.
Securing Communications & SIP Trunks chevron_right.Ribbon Connect for Teams Direct Routing.
Telco Cloud and Voice Services chevron_right.Service Provider Solutions chevron_right.After witnessing the power of inbound marketing in helping reach their marketing and business goals, Edgewater Networks is preparing for further growth and expansion as it transitions into the Ribbon Communications family. This conversion rate has been consistently maintained through 2015, 2016, 2017, and the first half of 2018.Īfter 3 years of consistently implementing their inbound strategy, Edgewater Networks has enjoyed massive growth in revenue and brand recognition, and has become known as a respected authority in the telecom industry. For context, the top performing 25% of companies from the survey had a conversion rate of 3.1%. After implementing a comprehensive inbound program, the company experienced a 53% increase in lead generation from 2014 to 2015, which jumped to a 95% increase in leads by the time 2017 rolled around.Įdgewater Networks’ conversion rate from visitors to contacts increased by 0.73% in 2014, reaching 2.56% – more than 2.5 times the industry average, according to a recent HubSpot survey. Implementation of marketing automation for more accurate reporting and forecastingĮdgewater Networks saw its strategic intuition pay massive dividends.
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Creating and promoting both live and on-demand webinars, including full webinar promotion via email marketing and social media channels and use of the GoToWebinar platform for managing live webinars and live attendee polls and surveys.Creation of premium content, such as white papers, market Industry Reports, solution briefs, and other marketing collateral.Email marketing through HubSpot’s email tool, including monthly newsletters, premium content promotion, event marketing, and press release promotion.Regularly scheduled blog posts to educate the target market and boost SEO ranking.Creating and prioritizing Edgewater Networks' social media presence through the promotion of Edgewater Networks news and content on social platforms through the HubSpot social media tool and monitoring market influencers on Twitter.New website redesign on HubSpot COS and implementation of HubDB for optimal content management in the resource section.
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